Ettlingen, January 10, 2007 - Web 2.0 is the latest version of the user tailored Internet. Personalization and active involvement are the keywords that characterize this web version. The internet user can adapt websites according to their needs, channel information according to their interest and enrich the web with own contributions. Platforms like Wikipedia®, YouTube(tm) oder SecondLife® are the winners of the Web 2.0 boom. They are dependent on the website visitor, who contributes in form of user-generated content.

These developements continue to personalize the net, but it is still far from being as personal as real life. The thing that makes online shopping different from real life shopping, is thze rare occurance of human beings. Despite all its positive developemnets on grounds of personalization, the Web 2.0 still seems to be heavy on the text and relatively impersonal. Here Yaoti jumps in. The German copmpany "Your actor on the Internet" (Yaoti; www.yaoti.com) tries to give the Internet a personal touch.

The IT-specialists record people in sound, vision and movement with a High Definition Video (HDV)-camera inside a green box and then place them online. With the help of the latest technology, the film clips are transformed into animations with transperent background, for an easy intergration on any website. They are played automatically when the page is accessed. To the user they are a human moderator who guids them through the site, explains forms, or presents products.

Today, where the danger of fraud in online business is rising, it is important to show the user who stands behind the online shop or web offer. This builds up confidence on the user side. The user has a person he can relate to, someone whose appearence and voice they are familiar with", explains Volker Bossert, Yaoti's CEO. The usage of asympathic memorable face is also an advantage in terms of marketing.

The company has prepared several standard versions, produced with casted actors. These prepared clips can be downloaded for free on(www.yaoti.com) . In february the individual clip production; wesite operators have the chance to step in front of the camera and be placed on their websites themselves. But the camera-shy ones do not have to be afraid, they can still be represented by experienced actors.

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